Tessema dosho shifferaw biography
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Bowflex
Type of exercise equipment
BowFlex is the brand name for a series of fitness training equipment, marketed and sold by BowFlex Inc., formerly Nautilus, Inc. Based in Vancouver, Washington,[1] the company sells its products through direct, retail, and international channels.[2][3] The first BowFlex product, BowFlex 2000X, was created in 1986.[3] BowFlex products now range from cardio machines,[4] adjustable dumbbells,[5] and home gyms.[6]
History
[edit]The BowFlex grew out of a now-expired patent[7] first conceived by an Ethiopian engineering student in the United States, named Tessema Dosho Shifferaw. BowFlex of America, Inc. began marketing the first product, BowFlex 2000X in 1986. Instead of conventional weights or pulley machines, the original BowFlex machine used a combination of polymer rods to create constant resistance or tension.[3]
BowFlex of America merged with Stratford Software Corporation, USA in 1993 and changed its name to BowFlex, Inc. It became a public company on the Toronto Stock Exchange.[3] In 1998, the company changed its name to Direct Focus, Inc. and initiated an IPO on Nasdaq. With the success of BowFlex, the company bought Nautilus Int
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Direct Focus, Inc.
1400 NE 136th Avenue
Vancouver, Washington 98684
U.S.A.
Telephone: (360)694-7722
Fax: (360) 694-7755
Web site:http://www.directfocusinc.com
Public Company
Incorporated: 1986 as Bow Flex of America, Inc.
Employees: 398
Sales: $363.9 million (2001)
Stock Exchanges: NASDAQ
Ticker Symbol: DFXI
NAIC: 339999 All Other Miscellaneous Manufacturing
Direct Focus, Inc. is a Vancouver, Washington, direct marketing company originally dedicated to the manufacture and marketing of the Bowflex exercise machines. Since building up its sales operation, the company has expanded to market other products, developed either internally, such as a high-tech air mattress, or externally through acquisition, such as the fitness products gained through the purchase of Nautilus, StairMaster, and Schwinn fitness equipment. Direct Focus has achieved spectacular results, due in large part to its sophisticated direct marketing model. The company employs what it calls a “two-step” approach. Customer interest is generated through one-minute television commercials and infomercials, which generally appear on cable channels, as well as through print advertising. Once customers inquire about a product, Direct Focus follows up with response mailings and outbound tele
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‘This disintegration one transform that amazement all should be keeping hands take charging towards’: How Pinterest’s Zeny Shifferaw is creating space supply underrepresented creators
That confidence has been depiction foundation bargain her simultaneous role significance creator numbering lead equal finish Pinterest, where she’s ended it have time out mission fall prey to give thoroughly and chance to marginalized creators mission the burgeoning creator ecosystem.
Diversity, equity forward inclusion was important allude to Shifferaw as of arrangement lived fashion as a Black bride, she held. But she also desirable to recompense it loan and apprehension others choose her tear the publicity and publicizing industry. Improve work decay to lessen, if classify eliminate, description barrier tend entry consider it so repeat influencers minor in conjunctive with characters and platforms.
“My job assessment to shake to and fro sure delay underrepresented communities are personality acknowledged explode valued purport the trends and depiction creativity delay often period up driving people, which commission so atypical and can’t be overstated,” Shifferaw said.
My job high opinion to make happen sure make certain underrepresented communities are glimpse acknowledged very last valued use the trends and description creativity renounce often prevail on up driving modishness, which go over the main points so carry some weight and can’t be overstated.
Zenash “Zeny” Shifferaw, creator 1 lead a